To support the Bally Bet partnership with the Cleveland Browns, I was asked to come up with a campaign for the season that highlighted the benefits we were bringing to fans throughout the season on the app, on social, and on the ground. I came up with “Boost Your Gameday,” as many of our in-app benefits to Browns fans revolved around a suite of weekly profit boosts and bonuses, and our in-stadium benefits included seat upgrades, VIP perks, and more.
Once the idea was sold in, I was then asked to partner with the Browns’ in-house production team to create a quick-turn 30 second spot to drive awareness about our “Boost Your Gameday” campaign. I wrote the script, handed it over to the Browns, and also brought in our design team to ensure our Bally Bet branding was on point. Within a week we had a full-blown spot approved by all parties and ready to air. Thanks to the Browns for being so easy to work with! Watch above.