With the launch of the new Bally Bet Sportsbook app, we were asked to create a set of content pieces that could act as both tutorials for new sports bettors and calls to action to bet with us. I had already created a set of sports betting tutorials with Caesars Sportsbook and Kenny Mayne in the past, so this was familiar territory.
We had a limited budget, so we went the digital animation route. Since it was the heart of hoops season, I came up with the idea of creating a Bally Bet arena and using the Jumbotron as a way to explain the basics with a classic in-game video board “hat shuffle.” These started as digital content pieces and ended up being used as TV spots across our active sports bettings states.
Watch above and below.