To support the release of Ken Burns' The Vietnam War PBS documentary, my team was asked by our Bank of America clients to come up with experiential and content ideas. One of my ideas was to have current music artists record and perform covers of Vietnam War-era songs. This idea was pitched to Bank of America in our first round concept deck, and it evolved into a partnership between Bank of America and Spotify that featured Vietnam War-era covers and live performances by artists from John Legend to Dan Auerbach of the Black Keys. More info HERE.