Dan Isenberg

From listing to closing, the sale of every home has a story—the history of the home/neighborhood, the incoming owners’ background and needs, the bidding wars, the financial hurdles.

So for Bank of America’s 2019 National Association of Realtors Conference booth, I led our team in bringing an idea I had based off this insight to life with our Every Home Has a Story activation. With a photojournalist on site at our booth, we captured portraits of the industry’s leading influencers and realtors from across the country and coupled them with the stories behind their most memorable sales. These stories were posted to a digital wall for attendees to engage with throughout the conference. We also ran a social campaign highlighting stories shared at the conference and encouraging realtors to share their own stories online. 

See more photos from the activation below.