Dan Isenberg

BMW, a long-standing client with Octagon, approached us as a creative team to refresh their Ultimate Driving Experience website. In turn, we rewrote and redesigned the entire site, including UDE and M Track Days, and also created social posts to promote the on-site experiences. As a creative director on the concept side, I took the lead and got my hands dirty, rewriting the site in its entirety while working closely with the design director to present a new visual direction. Really happy with how it all came out, and it’s always a bonus when I can make a headline rhyme! See above for a social post example, and click the link below to check out the website.

BMW - Ultimate Driving Experience (Website)

BONUS

We also created a website for [ SPACE ] by BMW, a curated, on-site experience at The Grove in Los Angeles. Check the site out HERE.