Dan Isenberg

One of the pillars of Caesar Sportsbook’s partnership with Madison Square Garden is the Caesars Sportsbook lounge, which offers fans a luxury game-watching experience at the suite level with food, drinks, TVs in the seats, and more.

As Creative Director, I was tasked with coming up with a concept for the space that would bring it to life in our first year of the partnership. We were working with a limited budget, but were able to leverage the incredible photos that MSG had on file from their decades of unforgettable sports moments. So I came up with an idea titled “Moments Made For a Caesar,” which celebrated these legendary moments in MSG history, and complemented the moments to come for fans in attendance at upcoming games and events in the Caesars Sportsbook lounge. The leadership at both Caesars and MSG loved the concept, and it was quickly put into play for 2022-2023 season.

See pics below: