My team at Caesars Sportsbook was approached about creating content with our new ambassador Rachel DeMita, a former college basketball player and social media influencer. Being that she is such a talented athlete and great on-camera, we wanted to create a content series that connected her personality and skills on the court with our brand and sports betting.
Over/Under was a content series I came up with where Rachel participates in on-court challenges themed around an over/under bet, setting a line for herself based off the difficulty of the challenge and then taking the court to see if she hits the over or the under. Check out the first two episodes, shot on-location at Smoothie King Arena in New Orleans, above and below. And stay tuned for more coming soon, with special guests!
UPDATE! Yes, the Over/Under series continued through the 2022 NBA season, and we were able to shoot episodes with NBA Hall of Famer Chris Mullin in the famous Hoosiers gym, and also Knicks legend Latrell Sprewell at Madison Square Garden! Check out the episodes below.