Dan Isenberg

My team at Caesars Sportsbook was approached about creating content with our new ambassador Rachel DeMita, a former college basketball player and social media influencer. Being that she is such a talented athlete and great on-camera, we wanted to create a content series that connected her personality and skills on the court with our brand and sports betting.

Over/Under was a content series I came up with where Rachel participates in on-court challenges themed around an over/under bet, setting a line for herself based off the difficulty of the challenge and then taking the court to see if she hits the over or the under. Check out the first episode above, shot on-location at Smoothie King Arena in New Orleans, above.

Unfortunately, the other episodes we shot featuring Hall of Famer Chris Mullin at the historic Hoosier Gym and Latrell Sprewell at MSG were erased from the Internet recently by Caesars Sportsbook after her contract was up. Still working on tracking them down! Learning lesson - always save a copy of your work, people! You never know when things will be erased off the web, it’s happened to me too many times. SMH.

In the absence of these videos though, I thought you all might find this clip of Rachel talking about her unfamiliarity with just how incredible a shooter Chris Mullin was and still is pretty interesting. Watch below.