Dan Isenberg

Georgia Power was looking for an agency to come in and help bring their partnership with the Atlanta Hawks to life. During the RFP process, I proposed an idea titled “Power Forward.” Initially, the root of the idea was about Georgia Power and the Atlanta Hawks teaming up to help communities “power forward” through tough times and/or difficult circumstances. And though the idea evolved to encompass much more than just that, #PowerForward became their lead campaign communication for not only the Atlanta Hawks but all their sports properties—which means yes, we won the business. And for both of those reasons, I am proud.

See examples of how #PowerForward came to life below.