To give fans a chance to learn more about the incoming 2017 NBA draftees' interests off-the-court, my team created the JBL Pulse of the Draft campaign. I helped lead the pitch—from brainstorm to the concept write-ups to the presentation—and also wrote scripts for two pieces of video content starring #1 Draft Pick Markelle Fultz and #3 Draft Pick Jayson Tatum, both with narration by NBA legend Kenny Smith. In addition, I helped create the #TakeYourPulse social campaign, which allowed JBL's entire draftee roster to interact with fans during NBA Draft Week, and was the on-site ACD at JBL's Harman Store NBA Draft Week event and the Markelle Fultz video shoot. See videos below.