During the pandemic, celebrity chef Bryan Voltaggio spent time at home developing and expanding his farm to be more sustainable for both his restaurants and his family. To highlight this as part of Mastercard’s Priceless Experiences At-Home series, we remotely produced a long-form content piece where Voltaggio gave an in-depth tour of his farm and prepared a meal using home-grown ingredients.
As creative director, I led the remote production process by creating an outline of the tour/shoot for Voltaggio and his camera operator, detailing the content of the tour from both a topical and visual perspective as a reference guide for them and also the client. Part of this process included conducting an in-depth interview with Voltaggio himself to get a feel for the farm and the places where we could highlight his sustainability efforts.
Once the tour and meal prep was filmed, I led the post-production efforts, working closely with our lead editor and our design ACD to produce this long-form piece to live on Mastercard’s Priceless website. Watch above.