To promote Mastercard’s Tap & Go payment functionality at the 2019 MLB All-Star Game, we created a “Tap & Go At The Ballgame” karaoke experience for fans. First, we re-wrote the classic “Take Me Out To The Ballgame” song, then built a karaoke booth where fans attending the MLB All-Star festivities at Progressive Field in Cleveland could tap their way inside and sing along.
And to add to the excitement, we had MLB legend Alex Rodriguez aka A-Rod pop up for a Priceless Surprise, busting into the booth mid-song to join in on one lucky fan’s All-Star Game fun. Check out our recap video above, produced by our team and creative directed by yours truly.