Dan Isenberg

 Sometimes it’s fun to see an idea you got really excited about in a brainstorm physically come to life. In the case of our Allstate MLS and Mexican National Team activation assignment, I was all fired up about the idea of creating an experiential photo station made out of goalie gloves forming the Allstate hand logo. To me, it was a super fun way to engage attendees around a photo activation at a soccer event while highlighting the brand’s well-known identity and messaging “Protection Is Our Game.” Goalies protect the goal and use goalie gloves to do it, right? 

A few of my teammates laughed at how pumped I was about the idea, but guess who had the last laugh when we presented the idea to the client? That’s right, see below.