Dan Isenberg

The challenge here was to introduce Smirnoff's new Peppermint Twist limited time only vodka as the must-have spirit for your holiday get-togethers. It was a line that I fought to have included in our second round of presentations after the strategy for the release was switched following the first round, and I'm glad I did. Honestly, is there a better place to party during the holidays than the North Pole? You know they're having a blast up there!