Dan Isenberg

To help raise awareness and promote Taco Bell’s 2018 Steal a Base, Steal a Taco World Series, I pitched the idea of having Taco Bell partner with our other Octagon client Topps to create a set of TOPPS NOW cards celebrating the past Taco Heroes who won free tacos for America with the first stolen base of the World Series—and commemorating the new 2018 Taco Hero with a TOPPS NOW card, too. The promo set was distributed to World Series attendees and at key Taco Bell locations across the country.