The Bally Bet Casino app was in a great position to succeed when it launched in Rhode Island, because it was the first and only casino app ever available in the state. But there was one problem. Sure, there were no other casino app competitors, but there was competition with other Bally-branded gaming apps! Doh! Yup, apps like Bally Play and others offered free gaming experiences that did not give you the opportunity to wager with real money, which became confusing in the marketplace.
So to combat this confusion, we created a TV and radio spot that encouraged Rhode Island customers to “Keep It Real” and play slots and table games for real money with the Bally Bet Casino app.
Check out the digitally-animated TV spot above, which I wrote and creative directed, and listen to the beatbox-only rap radio spot below that I wrote and co-produced with my longtime friend and collaborator Max Bent.