Our in-house copy, content, and design teams were tasked with creating a TV spot showcasing the casino side of the Caesars Sportsbook and Casino app, as well as the Caesars Rewards program customers earn with when they play. As creative director, I led the concepting phase, where we landed on an idea I came up with titled “The Goblet Door,” which turned our goblet app icon into a door that opened up into a world of casino games inside the phone.
From there, I guided the process as one of the writers on my team scripted out the spot, and then we worked closely with our production partners Moonshot and the in-house design and content teams to finalize it using digital animation and recently-shot Caesars Entertainment footage. And let’s not forget sports media legend Kenny Mayne who came in at the 25th hour to nail the VO.
Watch above.