To help sports fans who are new to the Caesars Sportsbook app, we teamed up with ESPN Sportscenter legend Kenny Mayne to create an animated “Betting 101” series focused on the basics of sports betting. I played a dual creative director and producer role, overseeing all the script-writing, sound recording and animation production from the brand side.
The web series became so beloved internally that our media team asked us to turn them into TV spots. See examples above and below where Kenny breaks down what a Prop Bet and Same Game Parlay is. And as a bonus, check out a spot we made specifically for the Rangers and MSG Network in support of the app launch in New York during their NHL playoff run.