To help promote construction industry titan Doosan’s partnership with Major League Baseball, my team was tasked with creating a new campaign for the 2020 season and a series of television commercials to support it.
After leading a successful team brainstorm and writing a poetic manifesto to sell-in the idea, we landed on a new campaign for Doosan and Major League Baseball - We Build To Win.
From there, I wrote scripts and worked closely with both Octagon and MLB’s production team to write and creative direct two TV spots that ran during the Opening Week of the season and the lead-up to the playoffs. An additional spot was created to support Doosan’s involvement in the construction of the new Field Of Dreams, but it never aired due to the game being cancelled amidst COVID concerns.
Watch the Opening Day commercial above and the NLDS postseason commercial below.