Dan Isenberg

My team was brought on to create a new global platform and tagline for Red Stripe, positioning them as the beer that's all about breaking free from distractions and celebrating the now. The new tagline was birthed in my office during a hilarious afternoon round of riffing with my fellow teammates. Below are our #WhatsGood TV commercials, as well as a promo video shot by a local company in support of the campaign.